Think about adding social networking to your marketing strategy, if you find that your statistics for the month are disappointing. In some cases, just changing things up can turn your fortunes around. Marketing with social media is cost-effective, accessible, and can give you a wider audience. There are some basic steps provided here that offer a good starting point for your social media marketing effort.
Your tweets should have quality content that appeals to your followers. Send out tweets that contain suggestions and advice that have to do with your business. Prioritizing these tweets over those that simply link to your business makes it much more likely that your followers will continue to follow you.
Each blog post should include an option to share the content on Facebook or another social media site. This allows one-click sharing with a visitor’s Facebook friends directly from your blog. This may result in increased traffic to your blog. As people begin to share your material through different mediums, your blog will be the ultimate destination for anyone looking for the source.
If you join a social media site, tell your existing customers that you have done so. If they follow you on the social media that they use, all their contacts will be able to see that. This is essentially free advertising and should not be underestimated. Make good use of it!
Use links to tie together your various social media sites. Add links to your blog where readers can follow you on Twitter, find your videos on YouTube, and like you on Facebook. On your Twitter profile, include the URL for your blog and Facebook. Link your marketing across different social media platforms for increased customer traffic.
To help your website become friendly and interactive with social media marketing, you should add ratings, comments and the ability to sort items. Your site’s users will feel as if they have a voice, as they rank content on the site by popularity.
To obtain subscribers to your social media profiles, offer deals and special offers to followers. These customers are likely to check out these specials if they cannot be found elsewhere, and will even tell others about the specials.
If you’d like to get more followers on your social media profiles, don’t just use them to sell products. Consider mixing in a few interesting stories, product reviews, or related external links. Ask people questions, have a few contests and put some photos up. You need to have high engagement with your followers. Rather than looking for areas to place your products cleverly, you should think of how to generate interest in your products through content. See if you can get customers to associate your brand with their personal identity and lifestyle, instead of their wallet.
Get a popular blogger to write on your website or you can guest blog somewhere else. This can help you generate extra traffic. Anytime you agree to be a guest blogger on someone’s blog, ask that they put a link to your site in their blog roll or in the post. Your guest blogger should be allowed to reciprocate this action. This increases traffic for everyone involved.
When using any type of social media sites for marketing purposes, your activity level matters a great deal. You can’t be successful without being social. If you don’t have any activity, then your social media campaign is not going to succeed. Consider linking a blog to your social media sites so that new information is constantly available for your followers.
If you quickly and professionally respond to comments posted to you on social media, you will find that your reputation stays positive, no matter what the comments say. While it may seem like a small gesture, this could easily make or break your social media campaign. Respond to negative comments even if you don’t have time to respond to anything else. Every negative comment that you ignore could cause damage to your reputation. If you react to them quickly, it can help burnish your reputation by making you appear more professional.
Take a look at the games offered on Facebook. Creating your own niche-specific game isn’t as hard as it may seem. Several brands in the past have experienced overwhelming success by offering games on Facebook, some of which have gone viral very quickly. A secondary choice would be to hire a third-party designer to handle the game professionally, but only if you can manage to afford the costs.
Be flexible with updating your pages. If you have a new campaign or product, frequent updates will be expected by your visitors. If not much is currently happening, though, you should curb your posting so you aren’t posting poor quality content that can hurt your brand.
As you have read here, a good social media campaign isn’t as complicated as you may think. Once you begin your campaign, keeping it going will not be difficult as long as you continue to stay on top of it. You will only see a return on this type of marketing with consistent effort, so follow the above advice and schedule time to update your profiles regularly.